Cover FX, the complexion-focused makeup brand known for its inclusive shade ranges and skin-sensitive formulas, has officially closed.
WHO: Founded in 1999 by chemist Victor Casale and Lee Graff, Cover FX began in a Toronto medical clinic specializing in skin issues and sensitivities in 1999. The products were developed to treat and cover every skin type using clean ingredients, and garnered a loyal following among professional makeup artists, consumers, and the medical community. Cover FX has also established its CosMedic Clinics at several prestigious dermatology institutions throughout North America.
WHY: The brand cited “new challenges,” including “tariffs and a global shifting market” and shared that it will begin to “wind down business” on Instagram.
DETAILS:
- AS Beauty is shutting down Cover FX.
- The business underwent a significant rebrand and relaunch in 2024.
- Cover FX products, meanwhile, will be available direct-to-consumer and on Amazon while supplies last.
- AS Beauty acquired Cover FX in 2022, joining a portfolio that included Geller Beauty, Mally Beauty, Bliss, and Julep Beauty.
- In 2011, L Catterton acquired a majority stake in Cover FX for an undisclosed amount.
